Dipping a toe in FCommerce

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FStore Homepage

 Today AllSaints launch our Facebook store (US store follows next week), click the link to browse, view products and buy them directly from within Facebook.

We spent a lot of time looking at other peoples' facebook stores, and rather than try to cram everything in we decided that ours should not be only a replacement for our web store, instead we thought that as we have too much in our catalogue browsing it in facebook would be too cramped an experience. Rather it is intended to promote our web store to our facebook fans, and allow us to do more to monetize our investment in facebook.

FStore category view

We wanted it to blend in well with facebook, and to be a familiar environment for facebook users, not look just like our web store in an iframe. As we see with ASOS and JC Penney. I'm sure that works for those guys, but we wanted to take a more joined up approach to "fcommerce" and to augment and enhance our customers choices and their experience of our brand.

So we have created a place where we can showcase a selection of products, in a specially selected range of categories. Our visual merchandisers have full control of the catalogue, using the same systems that they use to merchandise our other online channels, and I hope that in the coming weeks we will see the facebook store take on a character of its own, seperate from, but complimentary to, our main web site.

FStore product detail

FStore embedded "cart"

And now our fans can buy things that we promote on facebook without having to find them again on our website.

Good Job Team!

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